This is where a business can set up a website and allow customers to visit the site and purchase items directly from their stores. The Apple store has more number of apps than the Google play store which is a compliment for the large developer network which iPhone has. academic paper written quotes This includes the iPhones. With the channels of distribution, more than one method can be used for one business.
The marketing mix of Apple is mainly product driven. Order a custom essay Print this page Search again Word count: However, the most successful products of Apple is in the mobile phone industry.
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Also, a business can use the method where the products can be purchased directly from the manufacturer without any middleman involved. The headquarters of the company can be found in Cupertino, California while there are retail stores located 10 different countries. About this resource This Marketing essay was submitted to us by a student in order to help you with your studies. They carry a variety of products such as iPhones, iPods, iMacs, and the list goes on.
For example, Apple has released the iPhone 3, 3GS and 4 which are all considered to be of the same product line because they all derived from the same product with similar physical characteristics, customer segments, distribution channels, pricing methods and promotional campaigns. When promotions are given from Apple, they are independent from competition. The marketing mix of Apple is mainly product driven.
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With the channels of distribution, more than one method can be used for one business. This page has approximately words. help writing a compare and contrast essay buying vs leasing In this way, a business can spend less on marketing products internationally because the site can be used for distribution and promotion. However, with this method, there is a lower profit margin for the manufacturer. Essay UK - http:
With the channels of distribution, more than one method can be used for one business. Price is explained as the amount consumers are charged for a product, indicating the value customers perceive the product to have. research paper helper note taking worksheet They also ensure that the iPhone is packaged as attractive as possible to mirror other Apple products.
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This strategy is very successful with Apple because, generally, the products of Apple are purchased at by high class people who can afford it so no matter how high the price is, it would be sold in large amounts. Likewise, a business can be their own wholesaler and retailer and just use an outside manufacturer to make their products for them. Figure 1 gives an overview look on how the store would be set up.
However, the disadvantages of premium pricing is that the costs required to establish and maintain a premium pricing strategy are massive, and must be maintained for as long as this pricing strategy is followed or the premium brand recognition by consumers will falter, and the company will have difficulty maintaining its price points, there will be a continual stream of competitors challenging the top tier pricing category with lower-priced offerings and since the company using this strategy is restricting itself to low sales volume, it can never generate the cost reductions that a high-volume producer would be able to achieve. They also ensure that the iPhone is packaged as attractive as possible to mirror other Apple products. Registered Data Controller No: Thirdly, iPhone does not compare itself with other companies. The marketing mix of Apple is mainly product driven.